The new Make Up For Ever High Definition line of products, which promise to be of such high quality that even an HD camera would fail to pick up blemishes. For the Make Up For Ever Unretouched Make Up ad campaign, four different women are pictured taking self-portraits using their own mobile phones. Obviously they are all young and gorgeous and generally flaw free to start with but what you can clearly tell is that the PhotoShop wizards have not been near them; lumps and bumps are still visible, you can see the uneven skin tone on their arms, misplaced shadows and even shiny foreheads! 
Think back to the Dove "Campaign for Real Beauty" viral ad which went round our emails a few years back showing the before and after shots of one of their advertising models. The industry is infamous for its heavy reliance on airbrushing to achieve perfection. Thighs can be slimmed, pores can be shrunk and imperfections all but disappear with the swift click of a finger on PhotoShop. Despite the models not looking perfect, this campaign is sure to be a success, as it's clear the make-up actually works. Although I usually stick to my usual MAC and bareMinerals cosmetics, this ad makes me want to try some of this High Definition Foundation. If my skin can really look like her's in the ad, then I’m convinced. Let me head to the nearest Sephora. Right. Now.
As much as I love flipping through magazine pages and looking at all of the colorful ads and glamorous celebs posing for Dior, Mabelline or Lancome, it is important to let people know that people don’t really look like this. However, with certain types of makeup you could cover up those blemishes and enhance your features. Make Up For Ever's HD products shows that although you won't be completely flawless and poreless like models in other make up ads, you can realistically have flawless-looking skin.
I’m a firm believer in loving the skin you’re in. If you take a look at this girl’s arms you can tell that they aren’t airbrush smooth, trimmed, cut or edited. It looks the way an arm is supposed to look, and when she waves she’s probably got some extra stuff that wiggles. That’s perfectly normal. Way to go Make Up For Ever for doing this campaign because it’s refreshing to be reminded that there’s always something perfect in every imperfection.
I'm so glad you blogged about this. So many women look at ads and feel bad about themselves when really, the ads they see are airbrushed and edited beyond belief. Natural is beautiful.
ReplyDeleteIt is about time someone launched a campaign like this! So many ads are so fake! Great post.
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